A NEW BOOK BY ODETTE DE BEER
Build From Who You Actually Are.
The Catalytic Code is a framework for women who are ready to lead, build, and live without performing. Anchored in identity. Designed for the next chapter.
You have been told to lean in.
To find your tribe.
And still - somewhere quiet - you suspect that the next chapter is not about adding another framework on top of the woman you have already become.
It is about building from her.
From the values that have stood. From the wisdom you have earned. From the version of you who does not need to perform to belong.
The Catalytic Code is not a productivity system. It is not a manifesting method. It is a framework for women who are done outsourcing their authority - and ready to lead from what is already true.
A framework.
Not a formula.
The Catalytic Code is a complete system for building a life and a body of work that holds — across three pillars and five dimensions of who you are.
The three pillars
01
Purpose
Anchor your work in something that does not move when the market does.
02
Performance
Design a way of working that is sustainable, sharp, and aligned with how you actually function.
03
Legacy
Build something that compounds — for the people you love, the women coming behind you, and the version of yourself you are still becoming.
The five dimensions
Head
How you think, decide, and lead.
Heart
How you feel, connect, and care.
Hands
How you build, deliver, and execute.
Spirit
How you stay anchored.
Schedule
How you steward your time and energy.
This book is for the woman who…
Has outgrown the playbook.
You have read the books. Done the work. Hit the goals. And the next move cannot come from a template anymore.
Is rebuilding from her values.
You are no longer willing to perform a version of leadership that costs you who you are.
Is entering her next chapter.
A new business. A new role. A new season of motherhood, marriage, or self. You want to build it on something that lasts.
Wants substance, not slogans.
You have had enough of performative positivity. You want a framework with depth - and a voice that respects yours.
EARLY READERS
"She is not just someone who carries change. She creates the conditions where change becomes unavoidable. This book does exactly the same thing."
-Dr Janine Do Cabo, The IN10TIONALIST
Inside the book
- The Catalytic System mapped end-to-end: Purpose → Performance → Legacy.
- Practical work for each of the five dimensions — Head, Heart, Hands, Spirit, Schedule.
- Reflection prompts at the end of every chapter, designed to make the framework yours.
- Declarations and anchor lines you can return to in any season.
- A philosophy that holds two heritages: Ubuntu — "I am because we are" — and a faith that grounds without preaching.
- A way of working drawn from twenty-plus years in business, customer experience, and Six Sigma — translated for the women who lead with both rigour and heart.
About Odette
Odette de Beer is the founder of SustainHer Hills and the author of From Heart to Bottom Line, the accompanying journal, and The Catalytic Code.
She has spent more than twenty years in business - across customer experience, operations, and leadership - and holds a Bachelor of Business Management, a Customer Experience certification, and Six Sigma credentials. Her work brings rigour and heart together: frameworks that hold up under pressure, written in a voice that respects the women using them.
Born in South Africa and now based in the Adelaide Hills, Odette writes from a dual heritage - the Ubuntu philosophy that says "I am because we are," and a Christian faith that grounds her work without preaching from it. Through SustainHer, she gathers women who are ready to lead and build from who they actually are.
Questions readers ask
Is the book available in Kindle and print?
Yes. Both formats are live on Amazon. Kindle is best for travel and highlighting; the paperback is designed for the women who underline, dog-ear, and write in margins.
Will there be an audiobook?
An audiobook is in planning. The best way to be the first to know is to join the SustainHer mailing list below.
Can I order copies for my team or group?
Yes: bulk paperback orders go through Amazon. For five copies or more with optional signed bookplates and a 30-minute group Q&A with Odette, email [email protected]
How is The Catalytic Code different from From Heart to Bottom Line?
From Heart to Bottom Line is about how to lead and build a business with both heart and rigour. The Catalytic Code is the framework underneath the woman doing that work: how you stay anchored to who you are while you build. They sit on the same shelf, but the new book goes deeper into identity, philosophy, and the long game.
Is this book for women only?
It is written for women, drawn from work with women, and uses the language of women in their next chapter. Men have read it and found it valuable: but the voice and the lens are unapologetically for her.
Ready to build from who you actually are?
The Catalytic Code is available now on Amazon - in Kindle and paperback.
Odette de Beer
Author.
Founder of SustainHer Hills.
Adelaide Hills, Australia.
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